In an intimate group of 10 ambitious founders

GTM To Close

A hands-on, five week bootcamp to build the go-to-market and sales system that turns conversations into closed customers.

This isn’t a passive course. You leave with tangible content to go-to-market and convert prospects tailored to your company.

You will build your target lists, value propositions, sales tactics, objection handling and a revenue engine to attract and close early customers – then do it at scale.

For early stage B2B founders

Join the cohort
GTM strategy
Sales tactics
Revenue engine
For Early Stage
B2B Founders

Building the product is the easy part
Revenue is what makes it a business

But nobody ever taught you how to sell

01

01

You might have sales calls that go nowhere, or even worse - no meetings at all

02

02

Taking a product to market is a skill Just like any other skill it can be learnt and mastered

03

03

Trusted by big and small companies

What others say about us

Bruno Ropu Rovagnati

Monika transformed our sales operations by structuring processes and implementing AI, boosting productivity by nearly 80%.

Kerry Brock

Monika brought exceptional structure and expertise to our sales playbook. Her thorough approach and engaging workshop turned key discussions into clear, actionable outcomes.
Nacho De Marco

Monika is an exceptionally hardworking and intelligent professional who excels at building effective processes, insightful findings, and strong leadership.

How can we help

This is what you can expect

01

You work with 2 seasoned operators to build you GTM and sales process, it’s not a passive course to watch alone

02

Move faster than your competition without guessing or waiting to hire someone to figure it out for you

03

Get investor ready with a revenue motion you can actually explain when someone asks hard questions.

04

Accelerate your business instead of wasting months figuring out how to win business

05

Accelerate your business instead of wasting months figuring out how to win deals

06

Execute a system you can hand to your first sales hire instead of hoping they work it out themselves (and fail).

In just 10 hours, you'll know exactly how to attract and convert customers, without having to figure it out yourself

With the content, templates and tactics to launch straightaway.

Who this is for

Know whether this cohort is the right fit.

This is for you if:

✓

You sell B2B, and closing requires a real conversation.

✓

You’re the one doing the selling right now.

✓

You’re pre- or early revenue with a product ready to sell, or your early revenue came from your own network.

✓

You can commit two hours a week live, plus around two hours of work between sessions.

✓

You are seeking product-market fit and want a process to get there faster

✓

You want to own the revenue engine, not rent someone to run it for you

This isn't for you if:

×

You’re pure self-serve and nobody ever gets on a call with potential customers.

×

You already have a sales team and a leader running it.

×

You want us to do the outbound for you.

×

You want to buy the recordings and watch it on your own time without any interactions from other founders and operators.

By the end of this intensive you will have:

01
A complete go-to-market and sales guide
02
A step-by-step tailored execution plan to consistently bring in qualified prospects
03
A community of other founders, solving similar problems, who will understand your journey
04
Everything built around your startup, your market, and your buyer, not a generic template
05
Clear templates and processes – so you can run it yourself now and hand it to your first sales hire later

This is what’s included in your bootcamp:

Course content

Five 2 hour sessions

spread over 5 weeks

11 modules

covering the essential elements of a working go-to-market and sales process.
01
STAGE 1

Target Market / ICP / List > Incl tool recommendation

→
02
STAGE 2

Market dynamics (blue sky strategy research template)

→
03
STAGE 3

Value prop (offer, pricing, guarantees, urgency,
scarcity + messaging template)

→
04
STAGE 4

Channels (strategy for prioritization and execution)

→
05
STAGE 5

Metrics (incl. dashboard template)

→
06
STAGE 6

Sales Framework (& pipeline stages, deal flow for SMB vs Enterprise deals)

→
07
STAGE 7

Qualification (how to do proper qualification)

→
08
STAGE 8

Discovery & Demo

→
09
STAGE 9

Objection Handling

→
10
STAGE 10

Follow-up and moving a deal forward

→
11
STAGE 11

Closing

→

When you join you will also get these 3 Bonuses

Templates to build and evolve your GTM strategy & execution

Networking WhatsApp group to exchange ideas and connect

Recording of the sessions so you can access this material anytime, anywhere

Join the Cohort:

$2,990. Starts [DATE]. 10 seats.

Join the cohort

About us

About our guidelines:

Having successfully helped companies ranging from Fortune 500 (and internationally equivalent) to startups overcome these challenges and deliver market leading outcomes for over 14 years, we now bring the same outcomes to your organization.

As the founder of Serendib Strategy I bring deep experience in growing technology products. My background as head of GTM at Google and a PhD in Astrophysics ensures that all solutions are backed sound GTM fundamentals and rigorous analytics that you can place your trust in.

With Serendib Strategy my team and I bring a broad suite of skills Focused on developing and executing GTM and then scaling it. We bring these same skills and knowledge to high-potential startups to help them grow rapidly.

Dinuka

Founder, Serendip Strategy

Monika Owczarek

Founder, Strattik Sales Consultant

Monika Owczarek is the Founder of Strattik Sales Consulting. She’s spent two decades building sales systems for companies at every stage, from teaching hundreds of early-stage founders how to turn a lead into revenue, to standardizing the commercial engine at BairesDev as it scaled from two cofounders to over 5,000 people, entirely bootstrapped, lifting sales productivity by nearly 80% along the way.

She’s led sales turnarounds inside a private equity portfolio acquiring roughly one B2B software company a week, and ranked top 1% in cognitive assessment and leadership performance across a global executive talent pool. Her Revenue Architecture Method exists for one reason: to take a founder from “I have a lead and no idea what to do with it” to a repeatable process that doesn’t depend on them personally.

Go from product to consistent sales

A complete go-to-market and sales system that’s tailored for your startup

A step-by-step execution plan to build weekly momentum

A cohort of founders who understand exactly what you’re dealing with

Live feedback on your business, from two operators who have scaled companies globally

targetCreated with Sketch.

The accountability of a room, and clarity to accelerate your business

Testimonials

More Testimonials

“

Dinuka is one of the rare GTM leaders who can operate equally well at both the strategic and execution levels. He helped clarify the overall go-to-market direction for our new AI products and played a key role in taking them to market and driving adoption. What stands out most is his ability to quickly understand complex products, identify what actually matters to buyers and turn that into a clear, focused GTM approach that teams can execute with confidence. For startups looking to move beyond intuition-driven and founder-led growth to build a repeatable, scalable go-to-market engine, Dinuka brings both the strategic rigor and real-world operating experience to make that happen.

Nikhil Madan
Nikhil Madan
CEO & Co-founder, Flutespace
“

Working with Dinuka was a turning point for us at Talentway. We’re technical, product-driven founders. We had already built a great free product but didn't have enough experience building our go-to-market strategy & execution (like marketing and sales channels). Dinuka helped us go from zero to a working go-to-market and revenue engine in just a few months, fully aligned with our PLG style. He’s that rare kind of consultant you want to bring into your startup. He puts skin in the game, thinks strategically, and gets hands-on when it matters. Highly recommend, and feel free to message me if you want to hear more details.

Jay Makarov
Jay Makarov
CEO & Co-founder, Talentway
“

What made this engagement stand out was how everything connected. The user analysis informed the ICP profiles. The ICP profiles shaped the product recommendations. The product recommendations fed into the experiment design. And the experiments were sequenced into a roadmap with clear dependencies and expected outcomes. It's a rare thing to get strategic depth and executional detail in the same body of work - we got both.

Rosmon Sidik
Rosmon Sidik
C-founder & CTO, F*Word
“

Dinuka went above and beyond with his work with us, we got a lot of value in helping us fine tune our funnel, narrow down on our ICP and detailed personals. He delivered some good experiments in detail with implementation guides and variants. We needed our ICP to be narrow, coming in to the right place on the product and moving through it seamlessly from signup through monetization. Dinuka is also pleasant to work with and very professional, he made friends quickly with our execs and managed to connect and work well across levels. I highly endorse his work and recommend him.

Nitin Kumar
Nitin Kumar
CEO & Co-founder, F*Word
“

I’ve worked with Dinuka on multiple projects. He really has a way of understanding the problems facing a business. He breaks everything down so I can clearly understand his approach and the quality of his work is excellent - very thorough analysis with practical recommendations. You won’t go wrong working with him.

Candy Wong
Candy Wong
Founder, My Vocation
“

It’s been a delight to work with Dinuka. He has a keen mind for improving how organizations operate and making them run efficiently. He was able to substantially reduce the time it takes for technical teams to deliver solutions for customers by implementing new tools and clear operating procedures. This also had the effect of increasing customer satisfaction and reducing friction between teams. Dinuka was able to consistently build go-to-market strategies for the team’s engineering and data science products which in turn led to year-on-year increases in customer spend. He also gave team leadership a peace of mind with accurate tracking and measurement systems so any issues could be addressed early on. Dinuka excels at gaining trust and gathering the perspective of various stakeholders so he can fully understand a problem and how potential solutions might impact all members of a team. He makes thorough and thoughtful recommendations and communicates effectively and efficiently with leadership. He is then able to help execute solutions because of the team’s trust in him.

Kunal Tanwar
Kunal Tanwar
Google, Director
“

Dinuka is a strategic problem-solver who transforms complex business challenges into clear, actionable solutions. He has a remarkable ability to navigate intricate data landscapes, distilling large datasets into meaningful insights that drive real business value. In my experience, he developed a comprehensive market expansion strategy that opened new revenue streams and led multi-million dollar cost optimization efforts that substantially improved our long-term profitability. His recommendations are practical, implementable, and directly tied to tangible business outcomes. Dinuka communicates complex analyses in straightforward, easy-to-understand ways. He doesn't just identify problems - he provides clear roadmaps for implementation. I wholeheartedly recommend him to any organization seeking to solve operational challenges and drive meaningful business growth.

Fernando Koch
Fernando Koch
Commercial Director, Woolworth Ltd

Join the Cohort:

$2,990. Starts [DATE]. 10 seats.

Join the cohort

Guarantee

Your Money Back Guarantee

If you’re not happy with the course after the first two sessions, just tell us and we’ll give you a full refund

Frequently Asked Questions

Is this too early if I'm pre-revenue?

No, as long as you have something to sell and you’re talking to buyers. If the product doesn’t exist yet, this is too early.

Most of the founders in the room feel that way. It feels different when you’re running a process. That’s most of what we’re fixing.

You can find pieces of it. What you can’t find is someone telling you which pieces apply to your business, in your market, at your stage, and then reviewing what you built. That’s the entire reason the cohort is capped at 10.

 Our operators have worked with hundreds of companies selling completely different B2B products across dozens of industries. The method is deliberately category-independent. What changes is your ICP, your language and your objections, and you build all three during the program.

Two hours live per session, plus around two hours of work between sessions. Four to five hours a week for five weeks.

Every session is recorded and sent within 24 hours, and you can bring your questions to the next one. If you expect to miss more than one, take the next cohort.

Live on Zoom. You get the link as soon as you sign up.

No. This is done-with-you on purpose. If we build it for you, you own a document. If you build it with us, you own the capability.

You have a documented system tailored to your startup, the templates to keep evolving it, the founder networking group and an execution plan

Attend the first two sessions, do the work, and if it isn’t what we promised, email us at [hello@gtmtoclose.com] for a full refund.

Ten seats

The next Cohort starts [DATE].

You can spend the next two quarters piecing this together from posts and podcasts, or you can spend five weeks building it with two people who have installed this system hundreds of times.

Join the Cohort:

$2,990

Join the cohort